Director of Strategy and Analytics, NFL
Kristen Mackie is a Director of Strategy and Analytics at the National Football League, managing data and analytics initiatives on premium seating and luxury suites, ticketing, and pricing. She joined the NFL in March 2017 from Disney, where she was a Manager of Strategy & Analytics on Disney’s Corporate Brand Management team. She received her MBA from the MIT Sloan School of Management, where she was a co-lead of the 2014 MIT Sloan Sports Analytics Conference.
The NFL entered into new ticketing partnerships at the start of the 2018 season, embracing an innovative open distribution ticketing network model to provide more verified access points for fans to buy tickets and gain a deeper understanding of season ticket members, primary and secondary ticket purchasers, and transferred tickets.
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