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Harish Sarma

Global Head of Sports, TikTok

About

Harish Sarma is currently the Global Head of Sports at TikTok, the leading short-form video platform that allows users to create entertaining moments. At TikTok, Harish focuses on building out the ecosystem for Sports content by aligning his teams of Business Development, Project and Partner Management to coordinate global initiatives with Publishers, Creators and Public Personalities. Functionally, the Global Content team also aligns across core business verticals such as marketing, user acquisition, monetization, legal and finance. Additionally, his role touches on special projects focused on platform evolution and innovation. Harish joined TikTok in September 2019.

Previous to TikTok, Harish spent five years at the National Basketball Association (NBA) focused on global business development related to content licensing and was instrumental in launching partnerships with digital platforms and telcos while supporting renewals with major broadcasters globally.

Prior to the NBA, Harish spent four years at Morgan Stanley in the Investment Banking Division focused on the Media and Telecom sector where he executed equity, debt and M&A transactions in addition to his broader industry coverage responsibilities.

Harish started his career as a software developer and consultant for Provenir, Inc where he built decisioning systems for the credit, small business and auto loans divisions of major financial institutions such as AIA, Citizens Bank and Elavon Financial

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