Speaker Profile

Keegan leads Wasserman's Performance & Insights group, a team dedicated to collecting, analyzing and interpreting data for over 50 different brands and properties. Originally from the advertising and media world, Keegan focuses on bridging the gap between data and actionable insights, assisting clients in making decisions on how to make their sponsorship portfolio work as efficiently as possible within their overall marketing mix. He is also the only Australian who is an avid fan of the Cincinnati Bengals.