No items found.

Broderick Hicks

VP, Brands, Wasserman

About

Broderick Hicks leads some of Wasserman’s highest profile brand clients as a Vice President on the Brands Team.  He currently leads the AT&T business, managing their portfolio of partnerships, activations, and tech integrations.  Broderick has an extensive background in technology, serving brands such as Microsoft, where he led their groundbreaking Surface on the Sidelines partnership with NFL, a deal that redefined the League’s official replay review process, and included tech integration across stadiums, NFL command center and media partners.  His expertise also spans telecom and CPG where he led notable partnerships for both Verizon and T-Mobile, as well as crafted a global portfolio and talent endorsement strategy for PepsiCo and Quaker.  A member of the SBJ 2019 “Forty under 40” class, Hicks holds a Bachelor of Science degree from the Calloway School of Business at Wake Forest University. His is based in NYC with his wife, Kelley, two sons, Major (5) and Locke (3), and two dogs.

Videos

Other Speakers

VIEW PROFILE
Hannah Storm
Hannah Storm

Journalist, ESPN | Producer and Director, Brainstormin’ Productions

VIEW PROFILE
Brian Burke
Brian Burke

Sports Data Scientist at ESPN

VIEW PROFILE
Elliot Schwartz
Elliot Schwartz

Performance Innovation Lead, U.S. Olympic & Paralympic Committee

VIEW PROFILE
Jake Burns
Jake Burns

Chief Strategy and Development Officer, Tepper Sports & Entertainment

VIEW PROFILE
Tiffany Krause
Tiffany Krause

Sr. Manager, Fan Data Science and Analytics, NFL

See All Speakers