Speaker Profile

Rusty Watkins is Senior Director, Innovation Account Management and Marketing with Ticketmaster.  He works with Ticketmaster product teams to identify and manage partnerships across blockchain, AI, and various marketing products.  He also manages client relationships for Ticketmaster’s digital collectibles offering.

This is Rusty’s second time working with Ticketmaster.  From 2014-2019, he managed Ticketmaster’s paid media strategy for clients such as the New York Yankees, US Open, and Detroit Pistons.

Prior to his current role, Rusty led engagement marketing at Vanguard for the launch of its robo-advisor, Digital Advisor.  He developed the advertising and go-to-market plans for this product, focusing on paid media, affiliate marketing, and email strategy.

Rusty received his Bachelor’s degree in Marketing from Villanova University and holds a Masters degree in Sports Industry Management from Georgetown University.  He lives in New Hope, Pennsylvania with his wife and three sons.