Ticketing and game attendance remains the cornerstone of sports organizations.
Ticketing and game attendance remains the cornerstone of sports organizations. With the push for an open ticketing environment in recent years, technology has increased transparency, improved insights into who is attending a game, and provided more customized ticketing options. Season ticket holders remain the key to sustained success, but the definition of what they get and how they engage with their team is shifting. Listen in as industry leaders from ticketing giants to beloved teams to marketing platforms discuss the strategies they are using to fill their stadium and extend season tickets, while using the secondary market to gain new customers and test pricing.