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The ongoing global pandemic has brought the sports and live entertainment industry to a grinding halt. The Sacramento Kings have leveraged data and technology to maintain a relationship with their passionate fanbase and drive revenue through enhancing existing initiatives and creating new programs not imagined 12 months ago.
As the sports world’s recovery continues, industry giants will share how they navigated the pandemic, the impact of new technologies & data, how analytics is driving fans return, and how their partnerships have been strengthened to overdeliver on the fan experience.
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