.png)
Germany’s football top flight, the Bundesliga, has put innovation at the very heart of its media activities. Alongside with the strategic decision to control most of its value chain, this has created a competitive advantage amongst other sport leagues.
A global pandemic brought the shutdown of in-person live events around the world and a rise in the consumption of digital content. Digital content platforms like Netflix are shifting fan’s expectations to more personalized, customized, automated, and relevant experiences. Leagues, teams, and venues can utilize fan data to meet those same expectations.
.svg){kind=small}
