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Brittney Griner: Leveraging Data for Collective Action

About This Event

What to do when an unprecedented geopolitical crisis lands on your doorstep? Brittney Griner's nearly 10-month-long wrongful detention by Russia was one of the biggest headlines of 2022. The fight to return her safely to the United States was a multi-faceted strategy, led by her agency team at Wasserman that incorporated numerous entities across sport, celebrity, academia, diplomacy, and politics, ultimately reaching the White House.Hear from her agent and the team that built and executed a data-driven campaign to bring BG home, and see how storytelling and data can come together to create change.

Competitive Advantage (302)
March 3, 2023
9:00 am
10:00 am
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