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The ongoing global pandemic has brought the sports and live entertainment industry to a grinding halt. The Sacramento Kings have leveraged data and technology to maintain a relationship with their passionate fanbase and drive revenue through enhancing existing initiatives and creating new programs not imagined 12 months ago.
We bring together leaders from the FanDuel, Washington Football Team, and ESPN to sit down and discuss the difficult decisions they made when faced with the new normal, and how they were able to lead their companies through these challenging times using available data available to guide decision making.
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