For more than a decade, Ketchell has worked at the forefront of sport technology, software, and data science.
His career as a data scientist in professional sports began with Garmin-Sharp Pro Cycling where he was the Director of Sports Science and was known as the team’s 'secret weapon' for the number of innovations he brought to the sport. Among his many technological achievements, Ketchell is the creator of the fastest speed suit in the world, the BAT Box (the world’s first on-board measuring device to replace a wind tunnel), and Platypus (cycling’s first big data analytics tool). Following Garmin, he joined Team Sky and the INEOS Grenadiers helping the teams win four Tour de France titles.
Most recently, Ketchell served as a critical member to the performance team for the INEOS 1:59 Challenge, which saw Eliud Kipchoge become the first person to run a marathon in less than two hours, in a time of 1:59:40.2.
Founder & Chief Executive Officer, Fanatics | Co-Founder & Co-Chair, REFORM Alliance
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