Speaker Profile

Krista Olson is the LPGA’s Vice President of Marketing where she is responsible for the strategy and execution of all brand, marketing, and retail initiatives. Prior to joining the LPGA, Krista was most recently Vice President, Marketing and Digital Strategy at RedPeg, an experiential agency outside of Washington, D.C. working with GEICO, Capital One, Meta, Niantic, and WhistlePig. Krista also spent time at the Washington Wizards as their Senior Director of Marketing, the Sacramento Kings, and the San Francisco 49ers where she helped open two state-of-art buildings in the Golden 1 Center and Levi’s Stadium, respectfully. Originally from Connecticut, Krista holds a B.S. from The George Washington University and a M.S. from Northeastern University.