Speaker Profile

Ashton Mullinix is the Senior Vice President of Strategy and Analytics for the Detroit Lions. For the past 11 seasons, he has served in several different capacities within the NFL at the league and team level.

He started his career working at the NFL headquarters in New York City, where he gained experience in various departments including corporate development, consumer products, and club business development.

After working in the NFL League Office, Mullinix transitioned to the Detroit Lions in 2015 to launch the organization’s first Business Strategy & Analytics team. In the last nine seasons, his team has implemented new data-driven processes to better predict business outcomes and improve decision-making. Over the years, his role has expanded and now includes leading the Strategy & Analytics, Fan Engagement and Ticketing teams. In his current role, Ashton is involved in many high-profile projects within the organization focused on maximizing revenue, automating processes, and improving the fan experience.

He completed an MBA from the University of Michigan and is a member of the Board of Directors for the University of Michigan School of Kinesiology Alumni. In 2020, he was named to Sports Business Journal’s “New Voices Under 30.”