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Tableau is one of the most prevalent and useful BI tools available.
Tableau is one of the most prevalent and useful BI tools available. This workshop will provide an interactive and hands-on tutorial on how to connect to a variety of data sources, blend them together within Tableau, and build an interactive dashboard. We’ll explore best practices in data engineering, data management, and dashboard design. This workshop will draw upon real life examples from the Oakland Athletics.
If you don’t already have Tableau, download the free trial (https://www.tableau.com/products/desktop/download) prior to the workshop.
As sports business organizations prepare for the future of sports business, analytics has become an organizational imperative. To design for that future, organizations must develop a balance between their people, processes and foundational technology – finding technology partners that allow them to drive deeper insights & results. As we look to emerge from the pandemic, the amount of data will only proliferate further – as mobile ordering and contactless transactions become further embedded in the fan experience, providing new challenges for organizations looking to stay ahead of the curve.
When COVID-19 brought live sports to a halt in early 2020, NASCAR and iRacing adjusted in real time to fill the void with the eNASCAR iRacing Pro Invitational Series. In this session, NASCAR Chief Digital Officer Tim Clark will go behind the scenes to share how televised virtual races featuring the sport’s biggest stars kept fans engaged, drove value for sponsors and introduced NASCAR to new audiences.
A global pandemic brought the shutdown of in-person live events around the world and a rise in the consumption of digital content. Digital content platforms like Netflix are shifting fan’s expectations to more personalized, customized, automated, and relevant experiences. Leagues, teams, and venues can utilize fan data to meet those same expectations.
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