A global pandemic brought the shutdown of in-person live events around the world and a rise in the consumption of digital content. Digital content platforms like Netflix are shifting fan’s expectations to more personalized, customized, automated, and relevant experiences. Leagues, teams, and venues can utilize fan data to meet those same expectations.
As the sports world’s recovery continues, industry giants will share how they navigated the pandemic, the impact of new technologies & data, how analytics is driving fans return, and how their partnerships have been strengthened to overdeliver on the fan experience.
This talk provides lessons learned and key takeaways from the Data, Analytics, Technology and Athletics “DATA Bulls”, an applied data science project for undergraduate students built around sports analytics.
Bringing together the leading figures in sports analytics, business, and technology.