Player tracking technologies in the past decade have provided information that was once unattainable—the distance and speed a player runs in a game, effectiveness against certain defenders, the game situations which are most likely to produce a fast break, and so much more. As the technologies behind player tracking improve, much more information can now be captured: the skeleton of every player in every frame; tracking data for every college or high-school game; or data from historical games (e.g. comparing the performance of Jordan, Gretzky or Maradonna against the current greats). What does this evolving category of information mean for sports? How can teams, leagues, media and fans benefit from the next generation and scale of data being captured? This panel brings together thought leaders across sports and the tracking-data space to discuss these questions and explore the implications of this rapidly expanding industry.