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A new network of professional sports leagues aims to put athletes first with weekly drafts and integrated leaderboards rewarding both team and individual performances. After a successful inaugural women's softball season, we examine how well the analytical methodology held up.
Women are estimated to control $40 Trillion in consumer spending, make 89% of all banking decisions and will own 2/3 of the world’s wealth in the next 10 years. So why do brands continue to ignore the women consumer? Our approach is to provide our partners with the tools and solutions which inform insights that can drive meaningful change in support of equity and fairness for women.
When COVID-19 brought live sports to a halt in early 2020, NASCAR and iRacing adjusted in real time to fill the void with the eNASCAR iRacing Pro Invitational Series. In this session, NASCAR Chief Digital Officer Tim Clark will go behind the scenes to share how televised virtual races featuring the sport’s biggest stars kept fans engaged, drove value for sponsors and introduced NASCAR to new audiences.
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