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Football is rapidly shedding its reputation for being slow in the uptake and application of advanced analytics, as today’s teams are more readily harnessing the power of data to inform their decision making.
Football is rapidly shedding its reputation for being slow in the uptake and application of advanced analytics, as today’s teams are more readily harnessing the power of data to inform their decision making. Hear from some of the brightest minds in the game as they tackle today’s most pressing topics, including how newly available league-wide tracking data is shaping in-game strategy and team building, what mechanisms are being put in place by teams to handle today’s onslaught of information flow, and of course debate over which stats matter most for player evaluation in the modern game.
The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.
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