The San Francisco Giants are building a new foundation to support their business. Literally. The Mission Rock development will be a new mixed-use neighborhood consisting of parks, open space, residential, commercial and retail construction. This real estate venture is being co-developed by the Giants and partner Tishman Speyer, with groundbreaking set for early 2020. But, it comes with trade-offs. Parking supply around Oracle Park is shifting, with less Giants-controlled capacity and a need to redirect demand toward other parking facilities and different modes of transportation. Learn how the Giants, on the precipice of a new era, are leveraging data and research to develop a plan that will allow them to maintain a great experience for their fans.
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