Product Marketing Manager - Oracle Analytics We are looking for an experienced product marketer who has attention for detail and an innate ability to drive results. As a member of the Oracle Analytics product marketing team, this person will be responsible for go-to-market strategy, messaging, positioning, enablement, and content for Oracle Analytics cloud products, with a particular focus on human resources (HR) audiences. Key responsibilities: Be the go-to expert for marketing our analytic applications and /or platform to HR audiences, building integrated go-to-market initiatives—always keeping in-depth understanding of customer use cases, buyers / influencers, competitor capabilities and market trends. Write, validate, and maintain a positioning platform, messaging, value pillars, and differentiation points. Clearly communicate it across all mediums. Own and maintain a section of the website assigned to HR buyers/influencers, ensuring an optimal experience and adequate, measurable engagement across all pages and online assets. Plan and manage product launches that showcase innovation to customers, prospects, analysts, and internal partners. Produce compelling campaign content and messaging frameworks, presentations, ebooks, videos, blogs, podcasts, webcasts, nurture sequences content, etc. for all stages of the marketing and sales funnel. Develop sales enablement content, including customer presentations, battle cards, solution briefs, and other marketing collateral. Build complementary social media amplification strategies, with testing and measurement. Collaborate with other team members to deliver impactful customer validation assets, and jointly work with the Oracle Fusion HCM product marketing team as the Analytics SME. The ideal candidate should have a keen interest in analytics technology, integrated digital marketing, writing, social media strategy, and a desire to shape the marketing strategy of Oracle Analytics. The individual should be an excellent oral and written communicator who can help drive strategy for product launches, positioning / messaging, customer stories, and marketing initiatives that “move the needle” in a highly competitive cloud technology space. This is a fast-paced team that crosses other platform and applications businesses. So many projects have visibility up to the highest levels of the organization and worldwide. Desired background and experience: Has worked in a B2B cloud software marketing or sales role at least 5-7 years, preferably marketing analytics tools or related technologies. Experience and understanding of HR audiences is not required but would be a plus. Can individually and collaboratively deliver great integrated marketing campaigns and measure and / or test everything. Has a passion for clear communication and crisp messaging that resonate with buyers and influencers. Is a proven storyteller through customer videos, success stories, blogs, web copy, etc. Can stay organized and manage multiple priorities simultaneously. Has a bachelor’s degree in business, computer science or engineering. MBA or related master’s degree preferred. Has Exceptional written and verbal communication skills. Brings a history of delivering top results, individually and collaboratively, in similar roles. Is known as a great collaborator with strong interpersonal skills and high E.I. Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market. As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables. Job duties are varied and complex utilizing independent judgment. May have project lead role. Demonstrated product/project management experience. Excellent written and verbal communication. Demonstrated product/project management experience. Thrives in fast paced environment Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. 5 years related experience and BA/BS degree in marketing or technical major preferred. If you are a Colorado resident, Please Contact us or Email us at oracle-salary-inquiries_us@oracle.com to receive compensation and benefits information for this role. Please include this Job ID: 121104 in the subject line of the email.
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