North America Sports and Entertainment Lead - Global Business Services, IBM
Shannon has over 17 years experience in business consulting and over 12 years focusing on Customer Experience with a focus on the Retail and Sports industries. Shannon has led IBM's strategy globally for the Retail business and Smarter Commerce initiative, and spent several years in IBM's Customer Strategy consulting practice. He regularly contributes to IBM's thought leadership and spends time working with clients on improving customer and fan experience. Shannon has a B. S. in Marketing from the University of Alabama and received his M. B. A from Emory University in Atlanta, GA. He resides in Atlanta, Georgia and works in the Atlanta Interactive Experience Studio.