Director, Business Strategy and Analytics, Dodgers
Royce leads the business strategy and analytics efforts for the Dodgers with duties that touch ticketing, sponsorship, concessions, merchandise, parking, capex, marketing, publications, and venture capital. He also spearheads business development initiatives including the Dodger Pride Rewards loyalty program, FanFest VIP experiences, the Dodger Stadium College Baseball Classic, and the Dodger Youth Camp Series. Related to his focus on youth sports, Royce is proud to be serving on the 2017 Dodgers RBI Advisory Committee. Previously, Royce started the ticketing analytics group at MLB and worked closely with the Commissioner's Ticketing Review Committee and all 30 MLB Clubs on issues such as the secondary market, dynamic pricing, and digital ticketing. Royce graduated from Wharton undergrad in 2012. He is proud of having seen a live game in all 30 MLB ballparks before turning 21 and sets as a goal winning rings from both the World Series and the World Series of Poker.
Founder & Chief Executive Officer, Fanatics | Co-Founder & Co-Chair, REFORM Alliance
Bringing together the leading figures in sports analytics, business, and technology.
