Speaker Profile

Olav Aleksander Bu; serial entrepreneur, engineer, sports scientist and Olympic gold medal coach. Keen sports enthusiast, extreme sports athlete and sailor with podium in European Championship.

In 2015, Olav was asked to shadow Kristian Blummenfelt preparing for Norwegian's first ever participation in the Olympic discipline, triathlon, preparing for Rio 2016. The objective was to see what could be improved leading into the Olympics in Tokyo 2020. Olav was already a serial entrepreneur in the tech world, and coached winners in Norseman Xtreme Triathlon in his spare time simultaneously.

In sports, his idea was to advance technology and physiology to gain new and real time intelligence in how they could drive performance development, based on individual performance signatures of the athletes. Olav, as Head of Performance, has been responsible for developing the performance program and scientific methods adopted by the Norwegian Triathlon Federation. He is the personal coach of Kristian Blummenfelt and Gustav Iden, and is today engaged in research and development with multiple tech companies globally, in sports and health technology.

Under his tenure, the Norwegian Olympic triathlon team went from an unknown triathlon nation, to "take it all" in 2021. Today, they hold no less than the World Record on Ironman 70.3 and Ironman 140.6, Ironman Championship Gold in Ironman 70.3, and were the first ever to take both the Olympic Gold and World Championship Gold in a single year.