No items found.

Kari Gritton

Senior Vice President of Consumer Strategy at NASCAR

About

With over 25 years of motorsports experience, Kari Gritton has held leadership roles at Daytona International Speedway, Homestead-Miami Speedway, and Michigan International Speedway, driving key initiatives that have shaped the industry.

Kari helped spearhead some of the most transformative initiatives for NASCAR, including the $400 million redevelopment of Daytona International Speedway. She was also a driving force behind the launch of the NASCAR Sales Academy, developed the admissions strategy for the Clash at the LA Coliseum, and established the NASCAR Data Strategy team to redefine the role of data in fan engagement and business operations.

In her current role, Kari oversees admissions across all NASCAR-owned tracks, leading ticket operations, sales, and service teams. She is deeply involved in developing strategies to expand NASCAR’s fan base and drive revenue growth.

Outside of work, Kari enjoys time with her husband, Jay, and their two daughters, Khloe and Jessica.

Videos

Other Speakers

VIEW PROFILE
Keith Goldner
Keith Goldner

Vice President of Data Science at FanDuel

VIEW PROFILE
Ian Graham
Ian Graham

Founder, Ludonautics

VIEW PROFILE
Meghan Bird Burgoon
Meghan Bird Burgoon

Senior Director, ESPN BET Content Integration

VIEW PROFILE
Kate Johnson
Kate Johnson

Global Marketing Director, Sports, Entertainment, and Content Partnerships, Google

VIEW PROFILE
Martin Jarmond
Martin Jarmond

Director of Athletics, UCLA

See All Speakers