Chief Marketing Officer, Golden State Warriors
Jen Millet is entering her sixth season with the Warriors, her second as Chief Marketing Officer after serving as the team’s senior vice president of marketing for three seasons.
Millet oversees Golden State Warriors and the Chase Center marketing team which includes, amongst other departments, oversight of all brand, web and digital platforms, technology, game entertainment, an Internal studio group, retail operations, and youth basketball. Millet joined the Warriors in 2017 as the team’s vice president of marketing and digital.
Under her direction, the organization created and launched a successful marketing campaign to welcome fans back to Chase Center safely during the pandemic, an effort that included all required health and safety information for fans. Additionally, Millet guided the marketing campaigns to open Chase Center and Thrive City, the surrounding district of Chase Center, in 2019. Under her watch, the Warriors have grown their social media following to 50 million across their various social media platforms and generated a collective growth of more than 15% in the last 12 months, creating over 7 billion total impressions. The Warriors Instagram account was the first in North American professional sports to reach the 20 million, and then the 25 million followers mark. Under Millet’s guidance, the Warriors Studio team has won 10 video awards – six Bay Area Emmy Awards and four Telly Awards, along with growing the Warriors Basketball Camp to the largest across the NBA. In addition, Millet was responsible for creating Chase Center’s robust art program which includes ‘Seeing spheres’, a signature piece from international artist Olafur Eliasson; Sports and the Arts (SATA) commissioned one-of-a-kind, museum-quality art, and photography created mostly by local artists that showcase Warriors, entertainment and regional history; the San Francisco Museum of Modern Art (SFMOMA) who loaned two pieces and commissioned two pieces; and naming rights partner JPMorgan Chase who provided artwork from their JPMorgan Chase Art Collection.
A marketing professional with over 17 years of experience, Millet most recently served as vice president of consumer marketing for Pandora where she successfully led a brand redesign and launched several new product lines. Prior to her two-year tenure at Pandora, Millet worked for Rdio, StubHub, and Live Nation.
She earned a bachelor’s degree in English language and literature/letters from the University of Colorado Boulder. Millet is a board member of the Boys and Girls Club of San Francisco and chairs the organization’s marketing committee, and she lives in San Francisco with her husband, and daughter, Abbey.
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