Speaker Profile

Ali Anderson is in her seventh season with the Orlando Magic. As Director of Business Strategy, she oversees the Magic’s business intelligence, advanced analytics, revenue management, fan research & insights, and digital technology strategy. Ali is responsible for leveraging data and insights to maximize revenue and deliver a customized, legendary fan experience.

Ali helped lead the Orlando Magic to their highest grossing single game ticket revenue season of all-time and assisted in innovating the team’s custom badge and loyalty program. In 2022, she was selected as the recipient of the Greater Orlando Sports Commission's (GO Sports) Rising Star Award.

Before joining the Magic, she worked in yield management and strategic operations for Travel & Leisure (Wyndham Destinations) and, previously, as a data analyst for the Miami Dolphins.

Anderson received her MBA from the University of Florida after earning her bachelor's degree in business administration with a concentration in Marketing and a minor in Theatre from the University of Florida. A Florida native, Ali resides in Orlando, FL with her husband (Tim) and two sons (Reed and Colin).