The Boston Bruins business operations team made a significant decision heading into the 2017-18 season. They implemented a strong shift towards mobile ticketing by eliminating print-at-home tickets. The following season they’d eliminate paper tickets. The ramifications of this decision would have a significant impact not only on driving identity but also revenue for all lines of business throughout TD Garden. Josh Brickman, Vice President of Business Strategy for the Boston Bruins and TD Garden will discuss the internal decisions as well as the process and systems utilized to drive value for the organization.