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Start Your Engines: How Data is Fueling NASCAR's Strategy to Engage an Evolving Customer Base

About This Event

As a perennial American staple, NASCAR has steadily increased viewership over the last few years, with on average about 3 million viewers watching each race in 2022. In this new sports age, this panel will convene NASCAR leadership, team ownership, and a racetrack executive to discuss how NASCAR is innovating to drive fan satisfaction and creating an enjoyable racetrack experience for attendees. Panelists will discuss how NASCAR's strategy - including changes to the race car, new events like Chicago Street Race, a show on USA Network - has evolved to match the needs and interests of a changing fanbase. The panel will also look to the future on how NASCAR will continue to innovate and tackle key issues such as media rights deals to improve the sport.

Bill James Room
March 4, 2023
12:15 pm
1:15 pm
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