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Pundits have predicted the demise of the NFL ever since our research team published that the 110 of the first 111 former NFL players to have their brains studied at Boston University post-mortem were diagnosed with CTE, a degenerative brain disease caused by playing football.
Pundits have predicted the demise of the NFL ever since our research team published that the 110 of the first 111 former NFL players to have their brains studied at Boston University post-mortem were diagnosed with CTE, a degenerative brain disease caused by playing football. However, new analytics reveal a clear opportunity to prevent CTE and save the game. The only question is – will the NFL act?
As sports business organizations prepare for the future of sports business, analytics has become an organizational imperative. To design for that future, organizations must develop a balance between their people, processes and foundational technology – finding technology partners that allow them to drive deeper insights & results. As we look to emerge from the pandemic, the amount of data will only proliferate further – as mobile ordering and contactless transactions become further embedded in the fan experience, providing new challenges for organizations looking to stay ahead of the curve.
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