Pundits have predicted the demise of the NFL ever since our research team published that the 110 of the first 111 former NFL players to have their brains studied at Boston University post-mortem were diagnosed with CTE, a degenerative brain disease caused by playing football.
Pundits have predicted the demise of the NFL ever since our research team published that the 110 of the first 111 former NFL players to have their brains studied at Boston University post-mortem were diagnosed with CTE, a degenerative brain disease caused by playing football. However, new analytics reveal a clear opportunity to prevent CTE and save the game. The only question is – will the NFL act?
On this panel, leaders of some of the world’s most prominent companies driving the sports ecosystem discuss their proactive approach to understand customer needs, the changing business dynamics and the challenges keeping their businesses as industry leaders.
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