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Phil Cheetham OLY, PhD

Chief Science Officer, Sportsbox AI

About

Phil is currently the Chief Science Officer for Sportsbox AI, a startup company that develops artificial intelligence (AI), video-based, motion analysis applications for sports and fitness.  Their first product is Sportsbox 3D Golf.  It creates a scaled 3D avatar of the user’s golf swing, from a single camera view, that can be animated and viewed from any angle.  It also creates accurate kinematic data of relevant body segments and joints, such as chest turn, pelvis sway, wrist angle, hand speed and club speed.


Previously Phil was the Director of Sport Technology and Innovation at the United States Olympic and Paralympic Committee (USOPC). His mission was to develop and administer new technology to improve performance and wellbeing of Team USA athletes.  Two significant examples, that helped win gold and silver medals at the recent Tokyo Olympics include:
• Doppler radar technology to measure release characteristics of shot put, hammer, discus, and javelin.  
• AI, video-based motion analysis for springboard and platform diving.  


He also helped select and supervise several other technology projects that were funded by the USOPC Technology and Innovation Technology Fund and used by various Olympic sports.

 
In addition, he was also a member of the United States Olympic Team, as performance staff, at three Olympic Games: London, Rio, and Tokyo.  Phil is an Olympian himself.  He competed in Montreal (1976), in gymnastics for Australia.


Phil has been a pioneer in the biomechanics and motion analysis industry since the early 1980s.  Biomechanics methods and motion analysis systems, that he co-developed, have become standards in the golf teaching and fitness industry.  


He has a degree in Electrical Engineering from the University of New South Wales in Sydney, Australia, plus an MS and PhD in Exercise Science/Biomechanics from Arizona State University in Tempe, Arizona.


Phil is married to Bridget, a software developer, and they have three adult daughters who are also in the engineering and medical fields.

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