Manager, Business Analytics and Strategy, Los Angeles Lakers
Nikhil Morar is the Manager of Business Analytics & Strategy at the Los Angeles Lakers. He focuses on supporting revenue generating departments with any large data analysis whether it is providing recommendations on ticket pricing evaluation, corporate partnership deals, analysis on the fanbase, broadcast insights, CRM, and internal consulting needs that support efficiency generation and business planning throughout the team. By collaborating with each department, the business analytics team can leverage data to optimize processes and provide objective recommendations that fuel the Lakers important business decisions.
Nikhil began his career working in sports as a Data Analyst for IUPUI's Sports Innovation Institute and as a Business Intelligence intern for Nashville SC during their inaugural season in the MLS. After completing his master’s degree, Nikhil advanced his career in sports as a Senior Data Analyst at Chicago Fire FC. He used data to inform business strategy, align business operations, and make real-time decisions to drive data growth.
Nikhil is a graduate of the University of Tennessee at Knoxville where he received a B.S. in Business Analytics with a Supply Chain Management collateral and a minor in Information Studies & Technology. He is also a graduate of Indiana University (IUPUI) where he received a M.S. in Applied Data Science with a specialization in Sports Analytics.
While in graduate school, Nikhil was a part of the team that won ESPN's Hackathon at the 2020 MIT Sloan Sports Analytics Conference.
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