Senior Principal & Populous Activate Director, Populous
Brian is a Senior Principal at Populous and serves as director of Populous Activate in the Americas, which features an innovative approach that powerfully brings brands to life through design. Through a core focus on connective strategy in the entertainment and hospitality industries, he masterfully creates opportunities for engagement by linking people to immersive user experiences on all levels, design mediums and interactive technologies. Most recently, Brian’s team debuted Esports Stadium Arlington, America’s most robust new esports venue.
His award winning work has helped create transformative social experiences for his clients, having collaborated with nearly every professional team, some of the world’s leading advertising agencies, the Olympic Games, the NFL, NBA, and Major League Baseball and top brands including Adidas, Pepsi and Dow. Brian’s work has been recognized internationally in ID Magazine, the New York Times, Sports Illustrated, the Discovery Channel, and Sports Business Journal. He received the Award of Honor from the Society of Environmental Graphic Design and has garnered multiple American Institute of Architects design awards for innovation and excellence.
With increasing options for when, where, and how fans are able to watch their favorite teams play, legacy venues are trying to accommodate newer technologies and comforts to encourage fans to come to live games and engage with their team.
Senior Writer and Columnist, ESPN
Senior Partner McKinsey & Company
Professional Basketball Player, Boston Celtics
Chief Executive Officer Atlanta Hawks