Speaker Profile

Amanda Krauss is a dynamic leader at the intersection of sports analytics and business intelligence, with a background in electrical engineering and a passion for data-driven decision-making. As the Associate Director of Business Performance at the NCAA, she leverages analytics to drive strategic insights, optimize championship site selection, and enhance marketing and ticketing strategies through data visualization in Tableau.

A former college golfer at Rose-Hulman Institute of Technology, Amanda understands firsthand the impact of athletics and is passionate about expanding opportunities in sports—especially for women. Beyond her corporate role, she is dedicated to growing girls’ and women’s hockey, serving as a girls’ hockey coach, where she helps develop players and create more pathways for female athletes.

Amanda is passionate about using data to inform strategy, drive innovation, and support the continued growth of sports. She enjoys exploring new ways to leverage analytics to enhance decision-making and create meaningful impact across the industry.