Senior Director, Club Media Strategy at NFL
As Sr. Director of Club Media Strategy for the National Football League, Alissa works closely with the 32 NFL clubs to develop strategies that improve their overall digital media performance. Alissa just completed her eighth NFL season, where she has built out a dedicated department designed to support NFL clubs achieve their organizational goals across digital and social properties. With a focus on optimizing community and content engagement to increase value of digital properties, Alissa oversees the analysis and sharing of relevant information and reports at the individual and aggregate club level. She strives for clubs to make data-driven decisions in determining short and long-term strategies for digital growth. Alissa regularly consults with NFL clubs and educates various departments about the importance of optimizing through media to continue their organization's growth and brand reach. A graduate in Business Administration from the University of Southern California, Alissa brings a strategic edge to every project that is uniquely tailored to club business objectives while always keeping in mind the everchanging NFL, sports, and digital landscapes.