Job Posting Details
Sr. Lead, Marketing + Activations Americas (Team Sports)
Purpose of Role We’re looking for a strategic, creative, and collaborative marketing leader to join our team as Sr. Lead of Marketing – Team Sports. This role is ideal for someone who thrives at the intersection of storytelling, creativity, and execution and has a passion for Football, Basketball and Baseball. You will be responsible for transforming big ideas into integrated campaigns that resonate across multiple channels and drive measurable impact. Your Impact • Build and execute integrated marketing strategies grounded in a strong understanding of football, basketball, and baseball culture. Translate creative concepts into activation plans across social, experiential, and traditional channels that resonate authentically with athletes and fans. • Partner with internal teams (creative, media, product, sports marketing, digital) and external agencies to bring category-specific campaigns to life. Ensure alignment on messaging, timing, and execution across Football, Basketball, and Baseball initiatives. • Develop social-first strategies that tap into sport-specific trends, athlete moments, seasonal storylines, and platform best practices to drive high engagement within each sport community. • Confidently present strategies, creative directions, insights, and performance readouts to senior leadership, Category partners, Sports Marketing, and Cross-Functional teams. Influence decisions by bringing forward cultural context and sport-specific consumer insights. • Build activation strategies that leverage key athletes across football, basketball, and baseball. Partner closely with Sports Marketing to integrate athletes into campaigns, events, social storytelling, and product launches in a way that feels authentic and drives brand energy. • Foster creativity across the team by staying connected to sport culture—on-field trends, grassroots moments, athlete lifestyle shifts, and fan behavior. Bring fresh thinking and a collaborative mindset to elevate the brand in each priority sport.
Qualifications
• Bachelor's degree with typically 10 years of relevant experience OR Master's degree with typically 8 years of relevant experience OR Typically 14 years of relevant experience without degree
• 3–5+ years of experience in brand marketing, sports marketing, social strategy, or integrated marketing (or related).
• Strong passion for football, basketball, and baseball, with an understanding of the culture, language, consumer mindset, and competitive landscape within each sport.
• Experience developing and executing multi-channel campaigns, ideally within or adjacent to the sports industry.
• Demonstrated ability to work with or around athletes, teams, leagues, or grassroots programs.
• Ability to translate cultural and sport-specific insights into actionable marketing strategies.
• Strong presentation and storytelling skills; able to influence partners at all levels.
• Comfortable managing multiple projects in a fast-paced environment with shifting priorities.
• Experience collaborating with creative, digital, media, or agency partners.
• Strong understanding of current and emerging social platforms, especially within sports communities.
• Detail-oriented with strong project management and cross-functional communication skills.
Apply through web: https://careers.underarmour.com/job/Baltimore-Sr_-Lead%252C-Marketing-%252B-Activations-Americas-%2528Team-Sports%2529-MD-21230/1349909900/?feedId=346600&utm_source=LinkedInJobPostings&JobPipeline=LINKEDIN