Using Data and Analytics to Create Content Strategies to Protect and Improve Reputation

Every athlete, team and sponsor will at some point be directly, or indirectly involved in a crisis of reputation.

About This Event

Every athlete, team and sponsor will at some point be directly, or indirectly involved in a crisis of reputation. Recovery and even opportunity from this will depend on the perceptions that surround you – on both traditional and digital media. In this session you will learn through a case study the process we use to understand perceptions and create content strategies to improve reputation and build a brand more resilient to crisis.

March 6, 2020
4:00 pm
  —  
4:30 pm
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Immerse yourself in 2 days of sports analytics, business, and technology

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