Using Data and Analytics to Create Content Strategies to Protect and Improve Reputation

About This Event

Every athlete, team and sponsor will at some point be directly, or indirectly involved in a crisis of reputation. Recovery and even opportunity from this will depend on the perceptions that surround you – on both traditional and digital media. In this session you will learn through a case study the process we use to understand perceptions and create content strategies to improve reputation and build a brand more resilient to crisis.

March 6, 2020
3:00 am
3:30 am
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