This session covering the ins and outs of Facebook and Instagram advertising, including a hands-on workshopping period where attendees will learn how create, target, and track/analyze ads.
This session covering the ins and outs of Facebook and Instagram advertising, including a hands-on workshopping period where attendees will learn how create, target, and track/analyze ads. Attendees will learn about best practices including demographic, geographic (local and international), and psycho-graphic targeting; how to craft the best content for each ad with text (including native language ads), videos, and photos; and how to target based on business objective (impressions, engagement, conversions, traffic, follower growth, etc.).
If you haven’t already, please set up Facebook Business Manager (https://business.facebook.com) and create an Ad Account (https://www.facebook.com/business/help/910137316041095) before the workshop.
On this panel, leaders of some of the world’s most prominent companies driving the sports ecosystem discuss their proactive approach to understand customer needs, the changing business dynamics and the challenges keeping their businesses as industry leaders.
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