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How to Advertise Effectively on Facebook & Instagram

About This Event

This session covering the ins and outs of Facebook and Instagram advertising, including a hands-on workshopping period where attendees will learn how create, target, and track/analyze ads. Attendees will learn about best practices including demographic, geographic (local and international), and psycho-graphic targeting; how to craft the best content for each ad with text (including native language ads), videos, and photos; and how to target based on business objective (impressions, engagement, conversions, traffic, follower growth, etc.).

If you haven’t already, please set up Facebook Business Manager ( and create an Ad Account ( before the workshop.

Workshop Room
March 1, 2019
11:45 pm
12:45 am
See Full Schedule
Dropbox Access Link