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This session covering the ins and outs of Facebook and Instagram advertising, including a hands-on workshopping period where attendees will learn how create, target, and track/analyze ads.
This session covering the ins and outs of Facebook and Instagram advertising, including a hands-on workshopping period where attendees will learn how create, target, and track/analyze ads. Attendees will learn about best practices including demographic, geographic (local and international), and psycho-graphic targeting; how to craft the best content for each ad with text (including native language ads), videos, and photos; and how to target based on business objective (impressions, engagement, conversions, traffic, follower growth, etc.).
If you haven’t already, please set up Facebook Business Manager (https://business.facebook.com) and create an Ad Account (https://www.facebook.com/business/help/910137316041095) before the workshop.
"… all models are wrong; the practical question is how wrong do they have to be to not be useful.” (George Box) Athletic departments at schools with under-enrollment have been caught in a bad-model trap, where the NCAA's accounting conventions lead them to make harmful economic decisions in the false belief they are cutting costs. Andy Schwarz (PCL, OSKR) works through why the accounting gets the economics so wrong, provides detailed examples from schools that have made mistaken cuts in 2020, and outlines a solution to avoid these errors going forward.
With thousands of sensors on their catamarans and millions of data points, SailGP has a unique opportunity to advance the sport of sailing with technology. In this session, learn how SailGP combines vast data sets with Oracle Cloud technology to steer teams quickly, improve performance, and enhance their fan experience.
DraftKings, the digital sports entertainment and gaming company, invites graduate students and those attending the conference to enter their Sports Gaming Innovation Challenge! Graduate students from around the country will be tasked with creating and presenting a new sports gaming concept to DraftKings.
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