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This session covering the ins and outs of Facebook and Instagram advertising, including a hands-on workshopping period where attendees will learn how create, target, and track/analyze ads.
This session covering the ins and outs of Facebook and Instagram advertising, including a hands-on workshopping period where attendees will learn how create, target, and track/analyze ads. Attendees will learn about best practices including demographic, geographic (local and international), and psycho-graphic targeting; how to craft the best content for each ad with text (including native language ads), videos, and photos; and how to target based on business objective (impressions, engagement, conversions, traffic, follower growth, etc.).
If you haven’t already, please set up Facebook Business Manager (https://business.facebook.com) and create an Ad Account (https://www.facebook.com/business/help/910137316041095) before the workshop.
A look at how an unconventional approach to problem-solving within Maple Leaf Sports and Entertainment has unlocked innovative tools that’s creating massive impact across multi-disciplinary focus areas within the business. A deep dive on how this approach has created a new use for AR technology to disrupt and scale Toronto FC’s talent scouting processes, and the formalized MLSE Sport Performance Lab that aims to apply this way of thinking to new levels across basketball, hockey, soccer, football, and beyond to fundamentally change how the organization looks at innovation within sports business.
For the past 4 years, Sports Innovation Lab has been collecting and analyzing data from across the sports, technology, and media industries. Their findings produced the industry’s first data-backed ranking of the world’s most innovative teams. Hear how these teams are have created enterprise value and learn about their path to strategic growth.
A global pandemic brought the shutdown of in-person live events around the world and a rise in the consumption of digital content. Digital content platforms like Netflix are shifting fan’s expectations to more personalized, customized, automated, and relevant experiences. Leagues, teams, and venues can utilize fan data to meet those same expectations.
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