This session covering the ins and outs of Facebook and Instagram advertising, including a hands-on workshopping period where attendees will learn how create, target, and track/analyze ads. Attendees will learn about best practices including demographic, geographic (local and international), and psycho-graphic targeting; how to craft the best content for each ad with text (including native language ads), videos, and photos; and how to target based on business objective (impressions, engagement, conversions, traffic, follower growth, etc.).
If you haven’t already, please set up Facebook Business Manager (https://business.facebook.com) and create an Ad Account (https://www.facebook.com/business/help/910137316041095) before the workshop.
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