Speaker Profile

Strategic Product Engagement Director for Digital Sport, Under Armour Tori Hanna has spent 12 years in Sports Marketing at under Armour. The majority of those years were focused on ensuring the Brands' authenticity in various categories by forging relationships with athletes, teams, coaches, trainers and training facilities globally. Her main objective has been to integrate the Under Armour Brand and Products into the everyday lives of Under Armour's key partners while communicating feedback an ideas to help improve the products functionality and ultimately make the athletes better. In 2012 Under Armour entered the Digital Sport market with a Performance Monitoring System, Armour39(TM). She currently hold the position of Director of Strategic Product Engagement in Digital Sport, responsible for integrating the technology among Under Armour's partners and key influencers.