Speaker Profile

Christopher Ryan Shelton is the Chief Revenue Officer of Como 1907, the Serie A football club redefining what a modern, premium sports brand can be. With nearly 20 years of experience in the global sports industry, Ryan has built a career building fanbases and driving commercial growth across baseball, hockey, motorsports, and now European football. He brings a track record of turning ambitious vision into scalable revenue, blending brand strategy, innovation, and world-class fan experience. At the MIT Sloan Sports Analytics Conference, Ryan will discuss how modern clubs can break the constraints of the traditional revenue equation to build new, scalable commercial engines.