Senior Vice President of Marketing and Content, Atlanta Braves
Adam Zimmerman is in his seventh season with the Braves. He is Senior Vice President of Marketing and Content and reports directly to the team’s President/CEO.
Over his tenure with the Braves, he has managed the team’s Business Intelligence, Marketing, Communications, Diversity Marketing, Digital, Community Relations, Creative, Alumni Affairs, Fan Experience and Growing the Game departments. He is responsible for strategizing and driving the team’s growing efforts to develop and monetize various content opportunities, including broadcast, video, audio, podcasts, NFT’s, and the emerging Web 3.0./ Metaverse business environment.
Prior to the Braves, Zimmerman was President of Atlanta based agency CSE (now part of Cooper Holdings) where he led award winning work for several Fortune 500 company agency clients and also oversaw the athlete/coach/broadcaster practice. While at CSE, Zimmerman crafted a partnership with MIT and created CSE Evolve, an in-house lab designed to embrace the latest technologies.
He plays active roles on MLB’s Strategy and Web 3.0/Metaverse working groups/committees and is published and referenced in high impact trade journals and media as an expert in identifying emerging trends in sports marketing/business models. He is a frequent speaker, presenter and facilitator and sports marketing conferences, seminars, summits and corporate events and has been an instructor for undergraduate/graduate sports marketing classes at University of South Florida, University of Florida, Georgia Tech and University of Georgia. Zimmerman completed the inaugural session of the Business of Sports and Entertainment Executive Education program at Harvard University.
Zimmerman resides in Atlanta, Georgia and sits on the board of the Highlands/Cashiers Land Trust, an organization dedicated to limiting commercial development and preserving open space, natural areas, waterways, and/or productive farms and forests.
He is a graduate of the University of Florida and was inducted into the College of Health and Human Performance Distinguished Alumni Hall of Fame.