Jessica Gelman


CEO, KAGR (Kraft Analytics Group)

About me

Jessica Gelman is an influential leader and innovator in the sports industry, recognized for her role driving the sports analytics movement. She is the CEO and co-founder of Kraft Analytics Group (KAGR), a technology, analytics, and strategic consulting company that helps sports & entertainment understand their fan and grow their business through data-driven, customer-centric insights and business application. KAGR’s clients span all major professional US sports leagues, as well as, colleges and sports industry leaders.

In addition to her leadership at KAGR, Jessica co-founded and continues to co-chair the highly regarded MIT Sloan Sports Analytics Conference (SSAC), the world's first and largest analytically focused sports conference with esteemed speakers, including President Barack Obama, Nate Silver, Sue Bird, and many more. Jessica is a minority partner in the Utah Royals of the National Women's Soccer League (NWSL), and serves as an alternate governor on the league's board.

Previously, Jessica led business operations, marketing, & strategy for Kraft Sports & Entertainment (New England Patriots, Gillette Stadium, and New England Revolution) and played professional basketball in Israel.

Jessica's contributions to the sports industry have earned her numerous accolades and awards, including Sports Business Journal "Forty under 40" and "Game Changers".

Jessica holds an MBA from Harvard Business School and a BA, cum laude, from Harvard College, where she was chosen as the Harvard Female Athlete of the Year. She was also recognized as an Ivy League Legend of Basketball in 2018 and currently serves as the Treasurer of the Harvard Varsity Club.

Jessica and her wife, Corbin Petro, have a strong commitment to promoting gender equality and diversity in all aspects of their lives. They are the proud parents of two sons and reside in the greater Boston area.