CEO of Kraft Analytics Group (KAGR)
Jessica Gelman is an experienced CEO, industry leader, and entrepreneur with a data-driven, customer-centric approach to innovation. She is the CEO of Kraft Analytics Group (KAGR), a technology and services company that helps sports & entertainment organizations get analytics right –increasing value and impact along the way. KAGR’s data management platform, analytics and strategic consulting services drive customer understanding through data and technology. With clients across all major US professional leagues, colleges, and the sports ecosystem, KAGR extended its impact through a strategic investment and partnership with J.P. Morgan Private Bank in 2021.
Prior to KAGR’s creation in 2016, Jessica joined the Kraft Family in 2002 working for the sports properties (New England Patriot, Gillette Stadium and New England Revolution) where she led business operations, marketing, & strategy for Kraft Sports &Entertainment.
Jessica co-founded and continues to co-chair the highly regarded MIT Sloan Sports Analytics Conference, the first and largest analytically focused sports conference. Previous speakers have included President Barack Obama, Adam Silver, Steve Ballmer, Nate Silver, and many other sports and analytics luminaries.
Jessica has received recognition for her leadership and innovation, including the 2014 Sports Business Journal “Forty under 40” which honors the most promising young executives in sports business under 40 and in 2012 Sports Business Journal’s “Game Changers,” which honors women who are leading and innovating in sports business.
Jessica earned an MBA from Harvard Business School and a BA, cum laude from Harvard College. While at Harvard, she was selected as Harvard Female Athlete of the Year and in 2018 was honored as an Ivy League Legend of Basketball. She is an elected board member of the Harvard Varsity Club. Additionally, she is a board member for Peace Players International and Shooting Touch.
Gelman and her wife have two sons and reside in the greater Boston area.