Chief Product Officer, SponsorPulse
Adam Gareau is the Chief Product Officer of SponsorPulse™, a platform and suite of research tools that provide consumer-based insight to propel sponsorship decision making. Based in Toronto, but with experience around the globe, Adam has more than a decade of experience consulting and delivering consumer-based insight on every part of the sponsorship journey for brands, properties, and agencies. On the brand side, Adam’s led the strategy for multiple popular brand’s initiatives to build, optimize, and measure sponsorship portfolios – from initial landscape analysis right down to measuring the effectiveness of onsite executions. On the property side, Adam’s been a trusted resource for dozens of properties as they validate their marketplace proposition and demonstrate partnership outcomes.
Adam joined the SponsorPulse™ team in 2021 with a mission to simplify sponsorship decision making by bringing that same data-driven approach to a transparent and accessible self-serve platform. Adam graduated with a B.Sc. (Hon) in Mathematics from Brandon University and is formerly VP, Client Services at the market research consultancy IMI International. When not digging through data, he can usually be found discovering new music, obsessing over the Green Bay Packers, or bogeying a disc golf hole.