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Sr. CRM Analyst

Company Name: 
Denver Broncos
Denver, CO
Type of Company:
Sports Company
Position Type:
Contact Name: 
Spencer Horner
Contact Email:
Date Posted:
January 19, 2024
Anticipated Start Date:
March 1, 2024

Position Description

JOB SUMMARY: The Sr. CRM Analyst is responsible for planning and executing data-driven initiatives supporting multiple business functions including Marketing, Corporate Partnerships, Ticketing, and Stadium Management Company. This role is primarily responsible for CRM system administration and a focus on business intelligence with other research, analytics, and database projects. This role will also assist in fan communication through email, SMS, and other channels.

Desired Qualifications


  • Bachelor’s degree
  • Resume and cover letter
  • Minimum of 3 years’ experience managing and maintaining CRM
  • Experience with Kore Sports and Microsoft Dynamics strongly preferred.
  • Knowledge of SQL
  • Experience with BI/Data visualization tools (Tableau, PowerBI, etc.)
  • Proficient in Microsoft Office (Microsoft Excel, PowerPoint and Word)
  • Ability to work all home Broncos games, nights/weekends and keep a flexible schedule


  • Experience with Tableau
  • Experience with research/survey tools usage is a plus (i.e. Scarborough, OTX Research, TRU Crosstab, Mintel, SPSS, YouGov, Qualtrics, etc.).
  • Prior sports business analytics experience
  • Experience with R, Python, or other data programming languages
  • Experience with Snowflake
  • Experience with Ticketmaster/Archtics
  • Experience with Formstack
  • Experience with Eloqua (or similar marketing automation tool, i.e.: Marketo, SFMC)

How to Apply

Visit: https://us232.dayforcehcm.com/CandidatePortal/en-US/denverbroncos/SITE/BroncosStadium/Posting/View/2498