Speaker Profile

Sarah has been the USGA's senior managing director of business affairs and a member of the executive team since 2011. In her role, she oversees the global distribution of USGA-owned content through the association's broadcast and digital media functions. She also manages integrated marketing and communications, including brand management, championship communications, content development and public relations. Sarah is also responsible for corporate partnerships, corporate hospitality, merchandise and licensing, the USGA Members program, and the organization's community outreach programs. Previously, Sarah served as a SVP in charge of strategic business development at Wasserman Media Group. She also worked in Wasserman's consulting division, leading the development of sports marketing strategies for clients such as American Express, Nationwide, and Nokia. Sarah has a bachelor's degree from Duke University and resides with her husband Keith in Peapack, NJ. They have three children.