Speaker Profile
Shelley Pisarra
Executive Vice President of Global Insights & Innovation, Wasserman
ABOUT
Shelley Pisarra, EVP of Global Insights & Innovation at Wasserman, leverages 25+ years of experience to drive data-driven innovation in sports, media, and entertainment. She leads a team of experts, developing cutting-edge tools that unlock revenue opportunities for top talent, brands, and properties. Since joining Wasserman, she has transformed audience intelligence and analytics, enhancing strategy through consumer profiling, fan segmentation, social analysis, and more. Passionate about industry innovation, she shares her love for sports and entertainment with her husband, two daughters, and their Golden Doodle, Griswold.
Shelley Pisarra
Speaker's Events
SSAC
2022 Conference
Shelley Pisarra will share learnings from Wasserman’s portfolio strategy to demonstrate how truly understanding performance attribution can help create more meaningful and effective partnerships.
SSAC
2020 Conference
Countless studies have shown that diverse teams outperform homogeneous counterparts. Yet in an environment where everyone is looking for a competitive edge, why is the sports industry so far behind?
SSAC
2020 Conference
Technology has transformed how sports organizations engage with their fans and collect information.
SSAC
2021 Conference
The panel brings together marketing & business innovators from the NBA, NBC, Wasserman, and Endeavor to discuss how they leverage big data to make decisions, continue to change their traditional marketing strategies, and what lessons they can take from this past year.
Shelley Pisarra
