In his fifth year as president of the Milwaukee Bucks, Peter Feigin brings more than two decades of dynamic corporate leadership to Milwaukee’s sports and entertainment scene. His talents, hard work and dedication are the driving force behind the transformational vision for not only the Milwaukee Bucks and the new world-class Fiserv Forum, but for the city of Milwaukee and state of Wisconsin.
Since taking over as president of the team in October of 2014, Peter has completely reimagined, rebuilt and reenergized the team’s business operations, resulting in substantial increases in attendance, ticket revenue, merchandise revenue, partnership sales and TV viewership. He has assembled a top-flight management team and has nurtured a corporate culture marked by accountability, collaboration and fun. The Bucks were named one of Milwaukee’s best places to work in 2015, 2016, 2017, 2018 and 2019 and Peter’s inspired leadership was recognized with his being named the Milwaukee BizTimes 2015 CEO of the Year.
Prior to joining the Bucks, Peter served as the Chief Marketing and Revenue Officer of Deluxe Entertainment Services Group, a major international entertainment company, where he managed global business units and handled branding and business development. Before working at Deluxe, Peter was the President and Chief Operating Officer of Marquis Jet Partners Inc./NetJets, the world’s leading private aviation company. Peter was integral in Berkshire Hathaway’s NetJets acquisition of Marquis Jet in 2010 and played a central role in the integration of the two companies. After transitioning post-merger to the same responsibilities at NetJets, he led the company to significant revenue growth.
From 1998 to 2004, Peter worked for the New York Knicks in a variety of roles culminating in his position as Vice President of Marketing. Under Peter’s leadership, profits, season subscriptions and suite revenues increased significantly. From 1993 to 1998, he held sales and marketing positions with Six Flags Theme Parks which was then a Time Warner company.