Speaker Profile

Paul Murray is the Senior Manager of Digital & Innovation Marketing Manager at Dunkin' Brands. Since joining the Dunkin' team in 2012 he has been involved in Dunkin's US Digital and Loyalty growth. He currently oversees Loyalty, Digital Marketing and Consumer data and analytics. Following the launches of the DD Mobile App and DD Perks Rewards program Paul continually works to leverage program and consumer insights to help inform cross-functional business decisions and to drive digital and loyalty program adoption across Dunkin'.