Speaker Profile

Max serves as Insight Manager for Formula 1. He is responsible for leading Analytics and Data Science initiatives to provide insights and strategic guidance across F1 business channels for Sponsorship, Sales, Customer and Fan Relationship Management and Hospitality. Prior to joining F1, he has been working for City Football Group (Manchester City FC, New York FC, Melbourne City FC, ) managing Analytics and Data Science projects across diverse fields such as Fan Relationship Management, Sales, Marketing, Ticketing, and Sponsorship. Max also has had his share of hands-on experience working on data analytics projects for worldwide companies such as Accenture, Michelin and Adidas. He received his Master of Science in Management degree from ESSEC Business School in Paris (France), majoring in both Strategic Business Analytics and International Sports Marketing. He also studied at Kenan-Flagler Business School (UNC), following their MBA program as an International exchange graduate.