Speaker Profile

Justin Watkins is the Director of Business Intelligence for the Atlanta Braves. This role is responsible for operationalizing data to provide the fuel that powers the strategic decision making of the business. Additionally, his team is responsible for setting and optimizing ticket prices, market research, reporting, and CRM strategy. His primary areas of interest include revenue management, discrete choice modeling, and consumer segmentation. Justin received an M. I. S. degree from the University of Georgia and is an MBA graduate of Georgia Tech. He spends his free time playing guitar, fishing, hiking, and camping. Justin currently lives in Atlanta, Georgia with his wife and son.