Senior Vice President, Digital, Wasserman Media Group
Jennifer van Dijk joined Wasserman Media Group in 2008 and is now Senior Vice President of the Digital Group. In this role, van Dijk works with major sports, athlete and brand clients including Twitter, LivingSocial, Spotify, Pepsi and others. Focused on the development of unique partnerships and digital sports business models, the Digital Group is a premier strategic content and marketing specialty at Wasserman.
During van Dijk’s time at Wasserman, she has also managed the T-Mobile NBA account team through four seasons of an integrated sponsorship program that leveraged T-Mobile’s NBA league association, team relationships and broadcast and digital media partnerships to increase key brand metrics.
Prior to Wasserman, Jennifer served as Vice President, Digital Strategy at IMG Media, where she created digital media business models and proprietary assets that enhanced existing IMG businesses and defined new areas of opportunity. Prior to that, van Dijk was Vice President at IMG Consulting, where she created multiplatform digital strategies for Fortune 500 clients across sports and entertainment properties. One of these was a first of its kind, global, digital content syndication platform for Philips Electronics around action sports content that won several awards.
Van Dijk holds a B.A. in political science from Mount Holyoke College in Massachusetts. She is an aspiring helicopter pilot and currently resides in Los Angeles, California.